Advanced E-Commerce Strategies Course

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Duration
05:5:4 hours

Rate
(5)

Access Time
depends on the subscription period

Language
Arabic

Resources
(2)

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About the instructor

Mohamed Tarek

E-Commerce Advisor

With over a decade of experience on the internet/eCommerce industry, I've navigated both Retail and Marketplace formats,

Contributing to the success of notable organizations like Lc Waikiki, Sacoor Brothers, Abu Auf and Sharbatly Fruits.

My expertise spans Business Planning, Category Management, Negotiations, Operations, CRM, Vendor Management, and Business Development.
Key Points:
* 12+ years in eCommerce with a focus on Retail and Marketplace dynamics.
* Proficient in E-Commerce platforms such as Shopify, Magento, Odoo, and PrestaShop.
* Proven success in optimizing operations and driving business growth in the GCC region

(Saudi Arabia, Egypt, UAE).

Objectives of Advanced E-Commerce Strategies Course

This course offers a practical introduction to the world of e-commerce, designed for aspiring entrepreneurs, business owners, and professionals seeking to build a strong foundation in the online retail space. Participants will explore the essential terminology, evolution, and structure of the e-commerce ecosystem, and learn how to set up their own digital business from scratch.

Through an in-depth comparison of business models — including online stores and marketplaces — students will gain clarity on the benefits and trade-offs of each model. The course also dives into critical operational elements such as logistics, warehousing, and customer service, providing a comprehensive overview of how successful e-commerce businesses run behind the scenes.

You Will Learn

By the end of this course, participants will be able to:

Understand the fundamentals and key terminology of e-commerce.
Identify different e-commerce business models and how they function.
Compare marketplaces and online stores, recognizing the pros and cons of each.
Learn how to launch and structure an e-commerce business step-by-step.
Explore the evolution of e-commerce and current market dynamics.
Understand how operations, logistics, warehouse management, and customer service impact the success of an online business.

Targeted Students

Entrepreneurs and startup owners
who wish to launch or expand their online businesses using effective e-commerce models.
Current e-commerce store managers
who aim to enhance their operations, improve logistics performance, and elevate customer service.
Digital marketers and e-commerce specialists
who want to understand the relationship between marketing, operations management, and major commercial platforms (such as Shopify, Noon, and Amazon).
Freelancers and consultants
who offer services in digital marketing or e-store creation and need a practical understanding of efficient e-project management.
Students and digital enthusiasts
who seek to build strong, up-to-date knowledge about e-commerce models, patterns, and the latest industry trends.