This course is designed to provide a comprehensive understanding of how to price products effectively in different market environments. It explores the fundamental principles of pricing, the internal and external factors that influence pricing decisions, and the psychological and strategic aspects of setting the right price. Participants will learn practical tools, real-world applications, and pricing models tailored for entrepreneurs, marketers, and sales professionals in both industrial and...

A comprehensive understanding of content marketing principles, strategies, and tactics for creating, distributing, and measuring content that drives results. Participants will learn how to develop a content strategy aligned with marketing objectives, identify and understand target audience needs, conduct keyword research, create a content calendar, write high-quality content, leverage social media platforms, explore paid advertising options, and track and measure content performance using ana...

This course will teach you the skills and strategies needed to excel in Search Engine Marketing (SEM). Through a combination of lectures, demonstrations, and hands-on exercises, you will learn how to effectively use search engine advertising platforms like Google Ads and Microsoft Ads to drive traffic, generate leads, and increase sales. You will gain proficiency in keyword research and analysis, ad copywriting, bidding strategies, campaign optimization, and performance measurement. Upon comp...

في هذه الدورة، ستتعلّم كيف تبدأ تجارتك الإلكترونية خطوة بخطوة، بدءًا من التخطيط لإنشاء المتجر على منصة Shopify، مرورًا بضبط إعداداته وتخصيص تصميمه وإضافة المنتجات إليه، ووصولًا إلى استراتيجيات جذب العملاء وتحقيق المبيعات. أهداف الدورة: فهم أساسيات التجارة الإلكترونية. تعلّم كيفية إنشاء متجر إلكتروني احترافي. اكتساب مهارات جذب العملاء إلى المتجر الإلكتروني. التعرّف على أهمية خدمة العملاء...

This course is your gateway to the world of content creation. You will learn how to develop innovative ideas, shoot high-quality videos, and edit them easily. We will guide you step by step on how to build a successful channel on platforms like YouTube and TikTok, and how to generate income through partnerships with brands. You will build a strong personal brand and distinguish yourself from others in the content creation field. You will also learn how to use analytics tools to measure and co...

Upon completion of this course, students will be able to: Understand the core concepts and principles of digital marketing. Identify and analyze target audiences for online campaigns. Introduce digital marketing strategies aligned with business goals. Utilize various digital channels, including search engines, social media, email, and websites, to reach and engage target audiences. Understand key digital marketing techniques, such as SEO,...

This social media marketing course provides students with the knowledge and skills to develop and implement effective social media strategies for business growth. Students will learn how to create engaging content, build brand identity, and analyze social media analytics to optimize campaigns and achieve business objectives.